Creating Original Products

As a specialist onboard equipment manufacturer for more than forty years, Alpine's R&D efforts have driven the development of the motorized society and led to the release of an unbroken line of world's first or industry-leading new products. Among these are gyro-cators (navigation system prototype), the world's smallest CD changers, and a space-saving AV Shuttle with a retractable monitor, all of which enjoyed high market acclaim. Now, under Alpine Vision 2015 we have taken on a new challenge – enhanced safety – by adding drive assist (DA) to our business domains. At the DA Evaluation Center, which we established at our Iwaki Headquarters last year, we began the development of drive assist systems by reproducing the various diverse conditions experienced by drivers, in the hopes of increasing safety and comfort in our motorized society.
The auto industry is now at a major crossroads. We believe that what is required of Alpine now is the development of products that offer new value to customers. To achieve this goal, Alpine has laid down growth strategies, and will push forward R&D projects accordingly.