March 3, 2010
Alpine Electronics Announces Strategic Partnership with Nokia and NAVTEQ to Integrate Smartphones Into Car Infotainment Systems
Fast changing mobile technology and services to be made accessible through in-car systems
Geneva Auto Show, -Mar 3rd, 2010 - Alpine Electronics, the leading automotive and systems and audio specialist, announced today together with Nokia and NAVTEQ a strategic partnership to bring a new connected technology called Terminal
Mode to car infotainment systems. This technology will provide Nokia's Ovi services such as navigation, powered by NAVTEQ maps, through smartphones that are integrated into the car environment. By integrating the smartphone handset seamlessly
with in-car electronics, this technology is able to bring smartphone widget-based services like navigation, music, weather reports and application stores, in addition to the usual call and talk functions of a mobile phone into the car environment.
Once connected, and with appropriate safety measures in place, users are able to ergonomically and safely use services and applications through the high resolution screens and audio systems embedded in the car. The technology was developed
in cooperation with CE4A and paves the way for standardized interface between smartphones and automotive infotainment systems.
Connectivity between the smartphone and the car allows for key information such as fuel levels and engine status to be combined with GPS information from the smartphone or car, enabling location-based services. These services might include the nearest petrol station with the day's lowest prices or even offering an e-coupon for a free coffee if the driver chooses a particular station. In addition, ADAS*-based safety features could also be supported, for example, to warn drivers to slow down for an upcoming sharp bend.
"The infotainment system of a modern car is a natural extension for the capabilities of smartphones. Not only will it simplify the use of turn-by-turn voice guidance from Ovi Maps, but also provide a new and easy way of accessing other content on the smartphone, such as music, and delivering automotive specific widgets from the Ovi Store," said Vishal Chatrath, Head of Product Development for Nokia Automotive.
"This collaboration offers Alpine Electronics the opportunity for further innovation using our Mobile Media Solutions in the automotive industry. We look forward to leveraging our past experience and leadership in bringing smartphone connectivity to the vehicle environment to meet thefuture needs of our automotive partners," said Toru Usami, Executive Managing Director, Alpine Electronics.
Connection from the mobile device to the infotainment system is made either via Bluetooth or USB cable, a useful choice depending on the type of the journey. For a short distance the driver could leave the phone in a briefcase and connect wirelessly, but for longer journeys, the smartphone battery can be preserved by connecting with a cable.
"We are pleased to help bridge the automotive and wireless world by enabling drivers to experience the best of both, with the convenience of integrated in the vehicle and the phone.. This will allow drivers to access mobile applications conveniently and safely via a large, fixed screen and the car "hands-free" controls. This development takes us another step forward towards seamless navigation inside and outside of the car," commented Rich Shuman, senior vice president, APAC, sales, NAVTEQ
This technology specification known as "Terminal Mode" is close to release and was developed in collaboration between Nokia and CE4A.
*ADAS - Advanced Driver Assistance System
NAVTEQ is the leading global provider of digital map, traffic and location data that enables navigation and location-based platforms around the world. NAVTEQ supplies comprehensive digital map information to power automotive navigation systems, portable and wireless devices, Internet-based mapping applications and government and business solutions. The Chicago-based company was founded in 1985 and has approximately 4,400 employees located in 192 offices and in 43 countries.
NAVTEQ is a trademark in the U.S. and other countries. All rights reserved.
Nokia is a pioneer in mobile telecommunications and the world's leading maker of mobile devices. Today, we are connecting people in new and different ways - fusing advanced mobile technology with personalized services to enable people to stay close to what matters to them. We also provide comprehensive digital map information through NAVTEQ; and equipment, solutions and services for communications networks through Nokia Siemens Networks. www.nokia.com.
About Alpine Electronics
Alpine Electronics is an automotive electronics manufacturer that supports drivers in over 60 countries and provides the world's leading auto makers with audio, video, navigation and driver assistance products. The company specializes in system integration solutions with innovative vehicle entertainment and information technologies. Alpine's R&D and manufacturing facilities in Japan, China, Europe and North America ensure that all products address the real world requirement of drivers in each market. The company is committed to developing products that are safe, easy to use, and eco-friendly for the automotive environment.
For more information about Alpine Electronics, visit www.alpine.com.