In September, a ceremony was held to commemorate the start of operations at Alpine's third production center in China: Tai Cang Alpine, located in Tai Cang in Suchiang province. This factory has been opened to produce products for automakers to prepare for the future growth of automobile demand in China. It will ensure high product quality with an integrated production system that extends from component processing to mechanisms and completed products, and will strengthen price competitiveness by encouraging local parts procurement. Guests at the ceremony included officials of the Chinese Government and Tai Cang city, and representatives of domestic and overseas automakers. Alpine's President Ishiguro announced his desire to "achieve the world's No. 1 unbeatable product quality and price to contribute to the improvement of customer satisfaction among auto manufacturers and customers."