For Our Stakeholders
Together with Our Customers
While delivering top-grade and reliable products, Alpine is making effort to build good relationships with customers.
Always in the Customer's Viewpoint
In The Alpine Museum at our Iwaki Headquarters, an antiquated car stereo is on display. Some thirty years ago, soon after we began doing business in the American market, an American user who was dissatisfied with our quality, shot the unit with a rifle before returning it. Since then, Alpine has made it a rule to always think from the customer's point-of-view, and we have dedicated ourselves to manufacturing quality products with the “quality-comes-first” principle in mind.
Car stereo with bullet hole
In Pursuit of Higher Product Quality
In order to deliver safe, high-quality products, Alpine has built an advanced quality assurance system.
All of our factories around the globe are certified to the industry-standard ISO 9001 and ISO/TS16949 quality management systems. Alpine offers a prompt response to any inquiries from customers through our network of quality centers located in the United States, Europe, China, and Japan. In an effort to ensure high reliability and quality, Alpine utilizes a variety of tools for product development, including computer-based DM (Digital Manufacturing) techniques, a manufacturing process that incorporates quality engineering knowledge, and automated production lines.
Design using digital manufacturing
Global Product Quality Centers
Providing Attractive Products and Services
To offer a comfortable driving experience to each and every customer, Alpine adds customer feedback into the product development process, and provides prospective customers product information that meets their needs and tells how to install them. To ensure that customers remain satisfied after purchasing, a variety of information is provided to meet diverse customer needs.
Providing information on the Alpine website
Customer Appreciation Event
Alpine held a customer appreciation event in the United States to promote closer, friendlier relationships with customers. Employees prepared demo cars and took part in live music performances, creating a fun, festive atmosphere for the event.
Customer Appreciation Event
Enhancing Service via Information Centers
Every year, more than 40,000 inquiries are sent to Alpine's Information Centers by telephone, fax, and e-mail. To better meet the various demands of different customers, Alpine offers responses and suggestions that are tailored to each specific car model, thus increasing customer satisfaction.
Information Center at an American subsidiary
Mechanisms for Utilizing “Customers' Voices”
