CSR / Environment

CSR Plan / Assessment

Third-Party Assessment

This commentary has been written on the basis of the contents of this CSR Report and interviews with Alpine employees from Environmental Protection, Personnel Affairs, and CSR.
I can say with confidence that Alpine has effectively begun the PDCA management cycle for fundamental CSR programs such as reducing environmental stress.

Points that should be rated highly

Alpine deserves high ratings for its progress in developing lightweight products, substantially reducing the number of handouts at events, and limiting the production of waste materials. The company has also implemented Life Cycle Assessment (LCA) for some products; we hope the target number of products will increase in the future. We also strongly hope the company will continue to promote reductions in environmental impact by people using Alpine products, through such means as developing lower-power-consumption products and developing equipment that boosts car fuel economy.

The company also deserves credit for establishing "Eco Car Priority" zones in company parking lots. We look forward to the company granting parking privileges in these zones to people designated as "Environmental Leaders." This would include people who attend Eco and Safety driving classes, practice ecological and safe driving methods, or who won awards for energy-saving ideas.

Points that are in progress but require further effort

The company deserves high ratings for establishing key words that express clear-cut action principles in environmental policies -- for example, fast, light and visible. However, work sites gave the overall impression that substantial reductions in environmental impact were mainly a result of facility upgrades rather than the accumulated efforts of individual employees. Looking ahead, we hope the company will: (1) clearly specify the business goals of every department and each individual employee through key words such as fast, light and visible, (2) publicize a number of successful case examples through press releases and the company website, and (3) encourage greater effort at the factory level.

Efforts to develop human resources both in Japan and abroad, including the International Service Personnel System by means of which employees at overseas subsidiaries are given temporary assignments at the Head Office in Japan for a duration of three years should be highly rated. Continuing on from last year, it is expected that the portfolio of human resources within the group be based on a long-term plan, so as to facilitate recruitment and development of talents with diverse profiles from around the globe.

Points where further efforts are expected

We hope the company will provide more accurate, detailed data on the Group as a whole with regard to the editing principles and posted website content. While the company submits environmental performance data for all major business sites, it provides only a few examples of its efforts in social issues and other areas. Quick improvement is expected in this area. This would have the added benefit of making it easier for operating divisions and business sites to share information.

Concerning the Corporate Social Responsibilities of suppliers, we believe Alpine should not only encourage suppliers to reduce environmental impact, but also fully explain the need to respect and support the basic human rights of their employees. To help with this effort, we will continue to strongly recommend that Alpine adopt a checklist system that makes it easy to visually track the efforts of suppliers on issues related to environmental protection and human rights. We also recommend undertaking such efforts as sharing case studies, presenting awards, and establishing a system for solving problems through closer communication.

In order to further promote employment of the disabled, additional efforts are needed to learn from others' practices and develop job categories for them, with a view towards meeting the legal employment ratio as soon as possible.

International Institute for Human,
Organization and the Earth (IIHOE)
CEO Hideto Kawakita Hideto Kawakita

IIHOE is a non-profit organization established in 1994 with the goal of achieving "democratic and harmonious development of each and every life on Earth." In addition to offering management support for civic groups and social workers, Mr. Kawakita is involved in CSR support for many leading companies.

http://blog.canpan.info/iihoe/Open link in new window(Japanese language only)

International Institute for Human, Organization and the Earth (IIHOE) CEO Hideto Kawakita