ALPINE Mobile Media Solutions

Realizing a Sustainable Mobile Society

Economic Climate & Environmental trend that surrounds Alpine

We pray for all the people and families who faced many difficult times due to the Great East Japan Earthquake.
Alpine Headquarter Office and manufacturing facilities located in the city of Iwaki, Fukushima, suffered considerable damage from the earthquake. However, given the immense, widespread support from our stakeholders, we were able to accomplish a swift recovery. We would like to take this opportunity to again express our sincere gratitude for all the support we received.
Over the years Alpine has been engaged in the construction of BCP (Business Continuity Planning). Since the Great East Japan Earthquake, we have engaged in comprehensive review and reinforcement of risk management schemes. Here at Alpine we are determined to create an organization in which stakeholder confidence is sustained at all times. In the process of reconstruction, we have reconfirmed and further strengthened the connection to our employees and local society, a bond that will surely be an important asset for Alpine in its coming development.
If we take a look at the global economic situation, the automobile industry has experienced a temporary recovery from the Lehman shock; however, once again the industry is facing a phase of uncertainty due to anxieties in the U.S. and European economies. On the other hand, although the rates of growth have somewhat decelerated, emerging countries continued to show stable expansion. Growth of emerging countries is a sign of new significant business opportunities and competition. We see this new competition as a trigger for a wide array of technological innovation and the progress of society.
For decades, ALPINE has upheld “Made in Market” as a key motto, and strategically developed business activities on a global scale. Every affiliate around the globe is connected to our Headquarter in Japan, offering optimal solutions for each regional market. In China, now the world’s largest automobile market, we have established a comprehensive, head-to-tail, localized product development system. Ahead of our competitors, we have in place a single facility capable of product design to manufacturing.

Rapid progress in communication technology and the effective use of ITS have made it possible to provide drivers with optimized driving information and entertainment sources. This trend has evolved our products from simple automotive audio and navigation products to the vehicle’s core systems. We see this as a business opportunity and will pursue further augmentation of safety and comfort in all driving experiences.
The prevention of global warming has become a common topic in our everyday life, together with the increasing popularity of hybrid and electric vehicles. Alpine joined the national consortium Smart-city Project, offering navigation systems for electric vehicles as part of our “Green Strategy”. We continuously strive to offer lightweight product solutions as one of our key efforts in relieving burdens on the environment. We strongly believe environmental activity is one of the important responsibilities for manufacturers who build the foundations of the next-generation automotive society..
Considering the current and the upcoming business environments, Alpine has established a strategy of corporate development based on the following cornerstones: 1.AVNCD(*), 2.Alliance Strategy, 3,Link Strategy (Application of communication tech.),and 4. Green Strategy (environmental conservation). We will contribute the development of a mobile society defined by ease, safety and comfort in driving.

*1 A - Audio,V - Video,N - Navigation,C - Communication with onboard systems,D - Drive Assist to support vehicle operation

Generating the Future Value in Mobile Media

The corporate vision of Alpine is “Driving Mobile Media Solutions – Towards the Future of Mobile Media”. Alpine strives to lead the generation by continuously offering new value to our customers.
We have established our corporate philosophies of “Respect for Individuality”, “Creating Value” and “Contribution to Society”. Making these philosophies a reality is how we achieve corporate social responsibility. It is for this reason that our Corporate Profile and CSR report have been combined.
This is an era where responsibilities of corporations are expanding. We recognize the importance of diversity in values through our global business operations. We very much appreciate your time in reading this booklet describing Alpine’s corporate activities, and humbly request your advice and continuing support.