CSR at Alpine
Alpine's CSR activities are the very business activities that embody our principles.
To strike a balance between social and corporate value
CSR Committee Chairman
Alpine considers CSR activities the very business activities that embody our corporate principles. Our corporate principles, which are the unchanging values that will ensure our perpetuity, and our corporate vision, which is the ideal to which we strive in order to achieve those principles, are shared by all employees. Each individual employee engages in their daily activities as a CSR leader. Additionally, we have prepared our own CSR guidelines referring to the ISO26000 international standard in order to verify our CSR activities from a global perspective and are engaging in activities accordingly. In fiscal 2014, we strengthened our CSV (Creating Shared Value) endeavor, which strikes a balance between value for society and Alpine’s corporate value in the aim of promoting more strategic CSR activities. We have launched efforts from a CSV standpoint in our business activities based on such themes as solving social problems, considering the environment and partnering with the community.
Moreover, we identified materiality in order to proceed with activities in response to the expectations of our stakeholders and society. Starting in fiscal 2015, we will update the medium-term CSR plan with those issues and establish KPI (Key Performance Indicators), implementing a PDCA cycle that includes reviews.
Alpine believes that employees coming together to promote CSR throughout the entire value chain will serve as the foundation for fulfilling our corporate social responsibility and ensuring growth in the medium to long term. We will continue to work on taking our CSR activities, which embody our principles, to the next level.