CSR at Alpine
Alpine’s CSR is "the business activity necessary to realize our Corporate Philosophy".
- Acting with full recognition of our social responsibility, especially during challenging business circumstances. -
Located in Iwaki city in Fukushima Prefecture, Alpine’s global headquarters faced the devastating earthquake and tsunami of March 11th. I think that many employees must have considered how Alpine could behave responsibly toward society and what we could do not to cause our stakeholders so many worries. A corporation is closely related to the society, and we feel again that we need to think about how to perform our social responsibility in the whole process of our business.
At Alpine, CSR and the business activities for achieving our corporate philosophies are one in the same. Corporate philosophy is an inalterable value for our continuing performance and we are built on the three corporate philosophies of 1. Respect for Individuality, 2. Creating Value, 3. Contribution to Society. In essence, understanding Alpine’s business activities is understanding Alpine’s responsibility to society.
In order to grow, the expectations and needs of our various stakeholders (customers, stockholders, investors, suppliers, employees, local community, etc.) must be met, and we believe it is an important responsibility of corporations to deepen mutual understanding through communication. To do that, we must achieve accountability.
To boost mutual understanding between our stakeholders, every employee all over the world must work every day considering how Alpine can connect to society.
The collective consciousness of our employees, including management, sets the level of our corporate social responsibility. We want our employees to have a sense of self-awareness and sense of ethics.
Peoples’ responsibility to a corporation is changing with the times. People have requested that a company not just launch products and services, but also to contemplate how to contribute to society by their products and services.
We believe that if Alpine continues to seek Alpine’s identity and able to respond to change, it can be said that Alpine performs its social responsibility.
Alpine is going to strengthen consciousness of our social responsibility among our employees and we continue to make efforts to improve CSR activities.
Thank you for your understanding and continued support.
CSR Committee Chairman and Managing Director,
Hitoshi Kajiwara
Alpine CSR Implementation Organization
