CSR at Alpine
At Alpine, CSR and the business activities for achieving our Corporate Philosophy are one and the same.
– Acting with full recognition of our social responsibility amid a severe operating environment –
As a growing awareness of environmental issues and quality assurance draws public attention to CSR, businesses are now acting to fulfill their social responsibility. Three years have passed since we inaugurated our CSR Committee. There is always some room for improvement. However, now that the PDCA cycle is in place, I am happy to say that the level of understanding of CSR is increasing company-wide.
In the midst of ongoing globalization, environmental issues, and diversification of consumer values, the environment in which businesses find themselves is undergoing major changes. Recently, we were required to respond to the unforeseen global business risks posed by pandemic influenza. Likewise, Environmental issues are presenting a challenge that is common to society at large and, as such, are forcing businesses to take action. With their values diversifying, consumers are keeping a closer eye on morality and commitment to product quality. With business activities and society intertwined as they are today, we must always consider the meaning of CSR in the context of the entire range of our activities. In other words, for businesses to sustain growth, it is increasingly important to meet the expectations and wishes of various stakeholder groups, including customers, shareholders, investors, suppliers, employees, and host communities, and to deepen mutual understanding.
To achieve this, I strongly encourage employees to act with a firm awareness of our corporate social responsibility, a sense of morality and a renewed understanding of the impact that businesses have on society. This is because CSR and business activities are one and the same. The total amount of employee awareness determines the company's level of CSR. Faced with today's severe business conditions, we must reinforce our financial position and act with a sense of morality. As such, Alpine remains committed to furthering CSR activities. Your continued understanding and support are greatly appreciated.
CSR Committee Chair and Managing Director
Toji Tanaka
Alpine CSR Implementation Organization
