The hands-on demonstration for the "Mobile Media Station X07"

"IMPRINT" demo car

Customized demo cars

Alpine showed off its wares again at the Tokyo Auto Salon—the largest custom car event in Japan—held at Makuhari Messe in Chiba from January 12 to 14.

The Alpine booth was situated in a prime location, right in the center of the exhibition facility. As part of our theme of Mobile Media Solutions we showed our new Mobile Media Station X07, introduced to the market last November, in a display that featured system upgrade options and gave visitors hands-on, virtual driving experience. Our lineup of seven demo cars—with the Imprint demo car in particular serving as the focus of Alpine's new sound identity—dramatically demonstrated the rich and varied ways of approaching the solution theme. The booth continued to be exceptionally busy during the entire event, packed with crowds eager to see and listen to the latest systems.

In addition, we offered a companion sales store, Alpine Exciting World, which attracted great interest from the visitors, with ten customized demo cars from eight different manufacturers—each offering its own mobile media solution, sound quality and entertainment options.